My take on the Super Bowl ads:

Best ad: Cash4Gold. Why? I hated this company furiously until I saw this ad, and immediately after watching it I thought they were a-ok.

Second best: The Castrol motor oil ad that involved some man-on-monkey lovin’. Strange days indeed! I thought it was brilliantly weird.

Most in-touch with the zeitgeist: Coca-Cola’s Avatar.

Best spit-take laugh: Doritos’s Crystal Ball. I think that’s a yes!

Most insulting, crass and offensive: The Bridgestone/Firestone ad with Mr. and Mrs. Potato Head. (Why is this ad worse than Godaddy? Because it excuses and laughs at genuine, passive-aggressive loathing between a stereotyped husband and wife. Also, Godaddy’s amateur excuse for branding doesn’t even register anymore. Irrelevant.)