Read Breaking Copy, a copywriting blog by Daryl Lang, the writer of History Eraser Button

1 May 2009 7:16 am   //   Filed under: In the news, It's a trap!

How can we exploit this scary disease?

I was reading The Daily News online this morning and saw this advertisement:

Let’s break down this ad pitch: “Have you self-diagonsed yourself or your kids with a rare but scary disease? We can help get you cheap drugs from another country.”

I wonder what gets more clicks, this or Canadian Viagra?