Read Breaking Copy, a copywriting blog by Daryl Lang, the writer of History Eraser Button

15 Oct 2008 2:48 pm   //   Filed under: In the news, Labeling

Cliché alert: Game-changing

“Citigroup banking analysts… called the capital plan ‘a game changer,’
- CNNMoney, 10/14/08.

“Obama camp: McCain needs ‘game-changer’ at debate”
- The Hill, 10/15/08.

“McCain must create a game-changing moment without being negative.”
New York Magazine, 10/15/08.

“It’s officially a game changer.”
- Apple iPhone TV commercial, 10/15/08.

“They didn’t do anything game-changing.”
– Analyst talking about Apple’s new laptops, Washington Post, 10/15/08.