18 Feb 2009 10:00 am   //   Filed under: Art, Typography

Attack of the terrible logos

Are we in the dark ages of logo design? Just look at the above examples – beginning with the Payless logo introduced in 2006 and continuing through the Kraft Foods logo introduced yesterday. I mean, really? Is everybody using the same WordArt template?

Even the new Pepsi logo has been derided variously as a rip-off of the Obama campaign logo to an exercise in delusional self-importance.