16 Jun 2009 7:16 am   //   Filed under: It's a trap!, Media, Technology

Confirmed: Twitter users like reading about Twitter

This post at work will easily be the most popular thing I write all week:
PDNPulse: Iran Protest Photos Key To Twitter Coverage

Why will it be a hit? Because it’s about Twitter. Certainly not because it’s a good story. (I mean, it’s not awful.) As soon as you write about Twitter, people on Twitter forward the story around, and you’ve instantly got a substantial audience. It’s lightning fast, instant attention. Highly rewarding, highly addictive.

There’s a strong temptation to write about Twitter every day, because readers like it, it’s easy traffic and it actually feels important. It’s a trap! The medium is not the message. As is the case in Iran, what’s important is what people are saying, not what medium they’re choosing to say it in.

Previous posts about Twitter:
Twitter kills Patrick Swayze. Will it kill again?
URGENT! Don’t ask why, just panic!