3 May 2008 4:11 pm   //   Filed under: Brooklyn, Food & drink

A complete sucker for Brooklyn eats

I’m pretty cynical about branding, but for some reason I’ll buy any food product that says “Brooklyn” on it.

Unfortunately, most of our native products aren’t especially healthy. Off the top of my head… Fox’s U-bet chocolate syrup. Brooklyn beer (as well as Coney Island Lager and anything brewed by Six Point). Gorilla Coffee. Manhattan Special soda (made in Brooklyn). Jacques Torres chocolates. Uncle Louie G’s Ice Cream (to which I’ll add 5 Boroughs Ice Cream, even though its from Astoria).

It gets ridiculous. Some stores near me have started selling Brooklyn chewing gum. A local wine shop called Red, White & Bubbly sells wine under the label of “Brooklyn Wine Company,” complete with a Brooklyn Bridge logo on the bottle. The wine inside comes from California.

We’d eat healthier if Brooklyn were famous for tomatoes or apples or fresh fish… rather than beer and pizza and cheesecake and chocolate.