3 Jun 2008 9:00 am   //   Filed under: Art

Best and worst sports logos

Recently I was talking with my coworkers about the best and worst sports logos. (The web site sportslogos.net is a great resource for this conversation.)

I have long thought the best logo in sports belongs to the Pittsburgh Steelers:

According to the American Iron and Steel Institute, the logo represents “the three materials used to produce steel: yellow for coal; orange for iron ore; and blue for steel scrap.”

Meanwhile, the worst professional sports logo is the Cleveland Indians logo:

Can you imagine a design lampooning any other ethnic group and still being commercially viable in 2008? No excuse for this. (And yeah, the Fighting Irish is also bad.)

On the subject of bad logos, my coworker Darren mentioned the Columbus Crew soccer team:

If there’s a worse logo than this one, I don’t want to see it.