7 Apr 2010 8:00 am   //   Filed under: Food & drink, TV commericals

Burger King’s riskiest commercial

I love this Burger King commercial, in which The King breaks into McDonald’s headquarters to steal their idea for the Sausage McMuffin sandwich.

The problem is that this commercial reaches the wrong demographic. This is fast food breakfast. It should look like a Denny’s commercial. Instead, the ad agency is using edgy humor to appeal to young adult males like me. I would rather go hungry than order an egg sandwich from Burger King. The commercial won’t change my mind, but it made me laugh!