11 Jul 2008 8:58 am   //   Filed under: Labeling, Typography

Wal-Mart becomes Walmart

What do you think of the new Walmart logo?

New Wal-Mart logo

This new logo accomplishes the impossible: It makes the old Wal-Mart logo look good!

It already looks dated and generic. People had the same complaint about the new Payless logo in 2006. Our creative director at work compared it to the Parmalat logo, but I think the Parmalat logo is better.

(Image from Walmartstores.com)