26 Jul 2010 10:55 pm   //   Filed under: Transit

Spotted! The Target 6 train

Leave it to Target.

This evening I saw for the first time the MTA subway train which Target paid to have wrapped in ads, promoting a new store in Manhattan. This is the first time the MTA has covered an entire 10-car train with ads. The train is running on the 6 line.

How much? The reported cost of the ad is $250,000, though that might not be accurate. (It sounds high to me.) At any rate, the campaign is supposed to last 6 weeks and has been generally well-received by New Yorkers, who want the MTA to have more money and who find Target tolerable.

Here are some photos of the train:

What’s interesting is how much the red Target train car looks like the old redbird subway trains, which were decommissioned in 2003.

Though this is the first full train to be wrapped, the small Times Square Shuttle trains occasionally get wrapped for ad campaigns, and there have been some small exterior ads pasted on the 1, 2, 3 and 7 trains.