27 Oct 2010 8:14 am   //   Filed under: Media, New York is different

“Our diversity is our greatest strength.”

I saw this ad on a bus shelter last night:

Our diversity is our greatest strength ad new york

The full text of the ad is:

Our DIVERSITY is our greatest STRENGTH.

When any New Yorker is atacked for who they are, what they believe or whom they LOVE it is a crime against all of us.

Keep our City strong.

LOVE LOVE. HATE HATE.

This is a totally on-pitch PSA that makes me proud of the city. To the best of my memory, this is the first time I’ve seen the slogan “Love love. Hate hate.” That’s a seriously good tagline. Also impressive is how timely this PSA is—the text seems to allude to recent hate crimes against a Muslim cab driver and several gay men in the Bronx, fresh wounds against the city. The campaign was launched October 14, not even 2 weeks after the Bronx attacks. The ads are produced by NYC & Company, the city’s public affairs division; more information in this press release.