Archive for the ‘TV commericals’ Category
I love this Burger King commercial, in which The King breaks into McDonald’s headquarters to steal their idea for the Sausage McMuffin sandwich.
The problem is that this commercial reaches the wrong demographic. This is fast food breakfast. It should look like a Denny’s commercial. Instead, the ad agency is using edgy humor to appeal to young adult males like me. I would rather go hungry than order an egg sandwich from Burger King. The commercial won’t change my mind, but it made me laugh!
Michelin. Because so much is riding on your tires.
That slogan has been drilled into our brains repeatedly since 1985, when ad agency DDB created it. It’s poetry in a tire commercial. Why is it so good? Six reasons.
1. It takes a totally boring product and invents an emotional benefit. What’s riding on your tires? First, the safety of you and your passengers. Secondarily, your job, your social life, and any other reason you need reliable transportation.
2. It’s good writing. The slogan is concise and easy to understand. It has a rhythm that naturally emphasizes the important words so much.
3. It contains a pun that isn’t a groaner.
4. It lends itself to charming commercials involving adorable babies.
5. It’s perfectly suited for the product it’s selling. Tires are mysterious. We only buy them every couple of years, and a layman can’t tell the difference between a good tire and a cheap one. But if you convince us, through repetition of a catchy slogan, that your brand-name tires are better than the cheapo brand, we just might buy them.
6. It contains an implied threat. “If you don’t buy our tires, your children will die and you will live out the rest of your days wracked with guilt, you pathetic cheapskate.” Said with a smile!
Now, here’s the crazy thing. Michelin doesn’t even use this tagline any more. They haven’t for years.
Did Jim Henson ever do anything that wasn’t freakishly creative? Before his high-minded career in children’s television, Henson produced TV commercials. They’re hilarious. Since many of them are online now, and it’s fun to watch these oddball 1950s and 1960s ads that show Muppets in various states of evolution. Check out this one for McGarry’s Sausage, starring a puppet that resembles Kermit:
And here’s one for Munchos featuring a what looks like Cookie Monster:
The latest Dunkin’ Donuts commercial will blow your mind:
But… but… Donuts are bad for children too! There’s no logic— Hey, are those sprinkles?