Archive for the ‘TV commericals’ Category

Thu 28 Oct 2010 10:15 pm   //   Posted in: In the news, TV commericals

These ideas are crazy!

Here’s the best campaign ad I’ve seen this year:

I love it because it goes in for the kill with just five brutal words: “John Raese’s ideas are crazy!”


Wed 14 Jul 2010 11:19 pm   //   Posted in: New York is different, TV commericals

We’re better than this, really

I’m posting this video not because I think it deserves to be seen, but because it’s a reminder that naked bigotry is still alive in America. Brace yourself:

OK, did you watch it? Let’s talk about it.


Tue 11 May 2010 11:28 pm   //   Posted in: Media, Technology, TV commericals

Notes on impatience

We can find anything we want on the Internet. The other day, I had an old advertising jingle stuck in my head that I remembered from childhood. (“You’ve got a lot to do before lunch!”) It took me about 10 minutes to find a YouTube video of the 1992 Cheerios commercial it came from.


Wed 7 Apr 2010 8:00 am   //   Posted in: Food & drink, TV commericals

Burger King’s riskiest commercial

I love this Burger King commercial, in which The King breaks into McDonald’s headquarters to steal their idea for the Sausage McMuffin sandwich.

The problem is that this commercial reaches the wrong demographic. This is fast food breakfast. It should look like a Denny’s commercial. Instead, the ad agency is using edgy humor to appeal to young adult males like me. I would rather go hungry than order an egg sandwich from Burger King. The commercial won’t change my mind, but it made me laugh!

Wed 3 Feb 2010 6:46 am   //   Posted in: Movies, TV commericals

Beth Grant’s weird Skittles commercial

Actress Beth Grant delivers the best line in one of my favorite movies, 2001’s Donnie Darko. Here she is with her classic lament: “Sometimes I doubt your commitment to Sparkle Motion!”

Now, time travel to present day. Beth Grant has showed up in a Skittles commercial. I love this:


Sun 31 Jan 2010 9:59 pm   //   Posted in: No right to be good, TV commericals

The best tagline in advertising

Michelin. Because so much is riding on your tires.

That slogan has been drilled into our brains repeatedly since 1985, when ad agency DDB created it. It’s poetry in a tire commercial. Why is it so good? Six reasons.

1. It takes a totally boring product and invents an emotional benefit. What’s riding on your tires? First, the safety of you and your passengers. Secondarily, your job, your social life, and any other reason you need reliable transportation.

2. It’s good writing. The slogan is concise and easy to understand. It has a rhythm that naturally emphasizes the important words so much.

3. It contains a pun that isn’t a groaner.

4. It lends itself to charming commercials involving adorable babies.

5. It’s perfectly suited for the product it’s selling. Tires are mysterious. We only buy them every couple of years, and a layman can’t tell the difference between a good tire and a cheap one. But if you convince us, through repetition of a catchy slogan, that your brand-name tires are better than the cheapo brand, we just might buy them.

6. It contains an implied threat. “If you don’t buy our tires, your children will die and you will live out the rest of your days wracked with guilt, you pathetic cheapskate.” Said with a smile!

Now, here’s the crazy thing. Michelin doesn’t even use this tagline any more. They haven’t for years.


Tue 19 Jan 2010 8:00 am   //   Posted in: TV commericals

A very cool car commercial

I like the animation and music in this ad for the Honda Accord Crosstour, a station wagon that otherwise would be of minimal interest.

The song is “Pata Pata” by Miriam Makeba. The ad agency is RPA. Visual effects by a52. More ad credits here.

Mon 16 Nov 2009 9:55 pm   //   Posted in: No right to be good, Photos, TV commericals

Poetry in advertising

It’s been a so-so year for TV commercials, but this Levi’s ad is insanely great.


Sun 21 Jun 2009 8:23 pm   //   Posted in: TV commericals, Videos

Time-waster: Muppet commercials

Did Jim Henson ever do anything that wasn’t freakishly creative? Before his high-minded career in children’s television, Henson produced TV commercials. They’re hilarious. Since many of them are online now, and it’s fun to watch these oddball 1950s and 1960s ads that show Muppets in various states of evolution. Check out this one for McGarry’s Sausage, starring a puppet that resembles Kermit:

And here’s one for Munchos featuring a what looks like Cookie Monster:


Tue 31 Mar 2009 7:00 pm   //   Posted in: Food & drink, TV commericals

Get off your butt and go eat a donut!

The latest Dunkin’ Donuts commercial will blow your mind:

But… but… Donuts are bad for children too! There’s no logic— Hey, are those sprinkles?