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Category: Copywriting

Jan 2, 2014 8:57 pm

Why I’m not blogging (much) any more

Three years ago, I started Breaking Copy to help myself get more involved in the field of copywriting. I figured it might lead to some freelance and consulting work. I might learn a few things about writing for the Internet. I … Continue reading →

Sep 3, 2013 8:00 am

5 lines that made me laugh out loud this summer

Once in a while, a phrase catches me off-guard that’s so funny I shoot coffee out my nose. Here are five from the past few months.

Mar 21, 2013 8:06 am

A list of posts I wanted to write…

… but couldn’t find the time to finish.

Dec 31, 2012 12:24 pm

Best and worst copywriting of 2012

Happy New Year! Here’s my opinionated look at the best and worst of copywriting in 2012.

Nov 26, 2012 8:00 am

4 dumb ways (and 1 good way) to manage workplace distractions

Working while distracted: It’s dangerous, especially if your job is dealing with creative work. What are some ways to deal with distractions?

Oct 26, 2012 8:39 am

Creative work vs. fixing a door

In some ways, moving is like a creative project. It’s made up of many small tasks, most of which are predictable. But you also have to plan for surprises. For example, this damned door.

Oct 22, 2012 7:00 am

The new way they sell magazines

How panicky is the magazine industry? Judging by the increasingly crafty methods they’re using to secure subscription renewals, very!

Sep 28, 2012 8:00 am

Dreaming bigger

Creative work is full of balancing acts. Do what’s fun, or earn more money? Be your own boss, or have job security with a company? Dedicate yourself to art, or sell out? Unavoidable questions.

Sep 10, 2012 9:17 pm

Romney campaign caught plagiarizing Obama’s copy

Is the Romney campaign so inept at copywriting that they’re forced to steal words from Obama? Mitt Romney’s campaign was forced to change 3 blocks of copy on its donations website after sharp-eyed readers spotted word-for-word similarities with the Obama … Continue reading →

Sep 4, 2012 7:00 am

What I did on my summer vacation

Hi! It’s good to be back writing the blog.