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Category: Logos

New Home Depot logo in the works? (Updated)

Update: The new Home Depot logo is an April Fools’ joke. See below. * * * * A stealth picture circulating online this week seems to show a new logo for The Home Depot. The quality of the image is poor—and … Continue reading

Nokia’s new typeface designed for screens

Mobile phone maker Nokia has just unveiled a new corporate typeface. The challenge was to develop a font versatile enough to work in the company's marketing materials—and also be legible on small mobile screens. According to Nokia, "The typeface literally sets the tone. In many ways, it’s the touchstone for every other visual element in the branding palette." Nokia developed the font with typographer Bruno Maag. Read more in this Nokia blog post.

Gannett bets on a new logo

Hi! We’re a company best known for publishing a newspaper you only read in hotels, and for decimating and demoralizing community newspaper staffs across the country. Wanna see our awesome new logo?

New JCPenney logo designed by student

UPDATE: See the new JCPenney logo introduced January 2012. If you watched the Oscars, you might have noticed a new logo in the commercials for JCPenney. But you probably didn’t—it looks darn similar the old logo.

NBC Universal’s new logo is too cool to hit the space bar

Copywithoutspacesishardtoread. But that didn’t faze the people who just rebranded NBC Universal. Correction, NBCUniversal. Continue reading

Cool coffee logo plays it safe

You’d really have to work hard to be upset or offended by the new Starbucks logo, announced January 5 and seen at right. Existing fans of the brand (and given that coffee is a physically addictive product, there are some … Continue reading