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Category: Politics

Why Twitter will survive: Television

This summer marked an important pop culture anniversary: It’s been 10 years since the first season of “American Idol.” A decade later, we can see that season wasn’t just a landmark for television. It was also an omen predicting the … Continue reading

Romney campaign caught plagiarizing Obama’s copy

Is the Romney campaign so inept at copywriting that they’re forced to steal words from Obama? Mitt Romney’s campaign was forced to change 3 blocks of copy on its donations website after sharp-eyed readers spotted word-for-word similarities with the Obama … Continue reading

Obama’s gay marriage email pitch

After President Obama announced his support for same-sex marriage, his reelection campaign sent out two fund-raising emails — with two totally different copywriting strategies. Take a look at the messages below.

Obama’s “socialist” new slogan

“Forward.” Recently, Barack Obama began using that single word as a campaign slogan. Now his opponents are using it to brand him as a socialist. Behold the power of a word!

How to infuriate your boss, and the IOC

On Friday, Young & Rubicam headquarters apologized for a controversial spot by its Buenos Aires office. “We are deeply regretful for the pain this ad has caused,” the agency said. What could have been so painful?

Word in the news: Slut

“Slut” is a very successful word. Centuries old and one brutal syllable. Sexual, crass, impolite, and almost always used as a weapon to inflict scorn upon women. It’s a grenade: Don’t use it unless you’re sure.

Santorum’s “Google Problem” solved

For years, the first result in Google for “Santorum” was a prank site that reads, “The frothy mixture of lube and fecal matter that is sometimes the by-product of anal sex.” This week, Google finally deemed presidential candidate Rick Santorum … Continue reading

Santorum ad uses Romney look-alike

Republican presidential candidate Rick Santorum has a new ad out that stars a Mitt Romney look-alike armed with a gun. It’s among the strangest political ads so far this campaign. Take a look:

Cancer, money and branding

If you work for the Susan G. Komen Foundation’s marketing team, I would love to buy you a coffee and hear the real story of what went on there last week.

The best ad of Super Bowl XLVI

My favorite commercial from the 2012 Super Bowl was this spot for Chrysler, by Wieden & Kennedy and starring Clint Eastwood. Here it is if you missed it: