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Category: Signage

Oops: Here’s a sign for the Apple Stoer

Here’s how you know your friendly neighborhood Apple store in China might be less than legitimate.

“Reduced due to misspelling”

Spelling has consequences.

Poor judgment

Noticed any weird outdoor advertising lately? This photo shows a billboard currently looming over the Brooklyn-Queens Expressway, announcing JUDGEMENT DAY coming May 21, 2011. Here’s the story behind these signs.

My favorite sign in New York City

It’s in a dismal location. It breaks all sorts of rules of good design. But this sign—it just works. Check it out. This is what you see when you exit the subway at 42nd Street and walk into the Port … Continue reading