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Category: Technology

Why I’m not blogging (much) any more

Three years ago, I started Breaking Copy to help myself get more involved in the field of copywriting. I figured it might lead to some freelance and consulting work. I might learn a few things about writing for the Internet. I … Continue reading

If everything is urgent, nothing is urgent

Recently, I noticed something odd about FedEx envelopes. Every single one of them says “Extremely Urgent.”

The Cloud… What does it even mean?

Today, the phrase “The Cloud” is showing up in ads with annoying frequency. It’s a trendy buzzword, but nobody seems to agree what it means. Let’s see if we can come up with a definition of “The Cloud.” Then we’ll … Continue reading

How to sell a laptop with stupid copy

Google introduced a new laptop computer yesterday with one of the laziest product callouts I’ve ever seen. It’s fantastic. Let’s take a look at what Google’s hardware copywriters are up to.

Should you have a server?

As a writer, you’d probably rather spend your free time reading or writing than mucking around with a command line. Writing and information technology are different disciplines for a reason. You know the tools you need to do your job—why … Continue reading

Getting paid to write is so 2012

Lately, many of the best blog posts I’ve seen being shared online are hosted on a new platform called Svbtle. What is this site and how do they get so much good content?

Filling the silence

Friday was a monumentally depressing day, the kind of day that stays with you for a while. Twenty-seven people dead in Connecticut. As a new week rolled around, those of us on a steady diet of social media saw something … Continue reading

Data collection vs. real life

If you spend much time online, you’ve probably noticed retargeting marketing is getting smarter and smarter. Visit one site, fill out a form on another site, and suddenly a marketer connects your name to a site you’ve been before. Time … Continue reading

Talking to people

What a great time in history to be a writer! Likewise, what a worrisome time to be someone gifted in conversation. As communication moves toward text-based computer channels, we (as in, the human race) are gradually drifting away from an … Continue reading

It’s 2022. What’s Facebook worth?

You’ve probably read a lot lately about Facebook’s IPO and whether the company is really worth $100 billion. What’s Facebook worth? Better question: What will Facebook be worth in 2022?