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Category: Technology

Ten foolishly specific predictions for 2012

I started writing this list of media and marketing predictions for 2012 and got scared. What if I was being so specific that none of my predictions would happen? Then I had a thought: Maybe I wasn’t being specific enough!

Top Breaking Copy posts of 2011

What a year! Breaking Copy officially launched in February and really blew up over the last few months.

The difference between fashion and art

Mona Simpson’s eulogy for Steve Jobs, published October 30 in The New York Times, is a powerful piece of writing. I hope you’ve had a chance to read it. One line in particular is still kicking around in my head … Continue reading

Qwikster = Gonester


Remember Qwikster, the brand designed to fail? It's already over. Less than a month after announcing plans to spin off the Netflix DVD business under a new name, Netflix is killing the Qwikster brand. In a blog post today, Netflix CEO Reed Hastings writes: "It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password... in other words, no Qwikster." Read more here.
 

Verizon’s hip song choice for an NFL ad

Verizon is currently running a commercial promoting the NFL Mobile service. The visuals are bold and simple—everyday people catch footballs falling out of the sky. A narrator says, “Football’s back” and briefly describes the product. But what makes this commercial … Continue reading

Results of a Google AdWords test

Google AdWords recently offered me a $100 coupon to test their service. I decided to run a few ads promoting the Breaking Copy blog, to see which drove the most traffic. Here are some interesting results from the test.

New Honda ad mocks old Honda ad

Actor Patrick Warburton stars as a self-assured corporate spokesperson in a new series of Honda ads called “Good Reasons.” The first thing that came to mind when I saw this campaign was that I was being sold a car by … Continue reading

Selling the Internet, 1990s style

In the 1990s, online services were just beginning to market themselves to consumers, and nobody knew what to say about them. In retrospect, some of the advertising for these online brands was downright strange. Take a look at these vintage … Continue reading

Status report, month 6

One mission of Breaking Copy is to share knowledge about blogging, so I start every month with a post about how this blog is performing. Here are some stats at the half-year mark.

Ad war: Gmail vs. Microsoft Office 365

I don’t have the capacity to care what email service you use. It’s basic stuff. As long as you can write and send a coherent message, the technology you use to get it done doesn’t matter. To the marketers at … Continue reading