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Tipping the scales

I saw a cool magazine ad for Costa sunglasses recently. Costa makes polarized sunglasses that are ideal for fishing. Check out the creative way they get the message across.

The visual is one big, can’t-miss-it fish built out of pieces of sunglasses. The copy says, “Built for fishing. And everything else under the sun.” Here are the images used in the campaign:

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I dig this work. The campaign has been running since the summer. There’s also this video about how the fish sculptures were made:

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Who created these ads?

Agency: McGarrah Jessee
Creative director: Dave Holloway
Art director: Tim Cole
Photographer: Adrian Mueller
Sculpture: Mark Borow, McConnell & Borow, Inc./PropArt

Who signed off on them?

Al Perkinson, Costa vice president of marketing.

Credits via Costa and Adrian Mueller. Read more about the photography at PDN.

— By Daryl Lang. Filed under Advertising, Wide

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