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Gorgeous “brain” ads for Mercedes

Have you ever seen an explanation of how we think that’s as beautiful as these Mercedes print ads?

These ads were created earlier this year by Shalmor Avnon Amichay/Y&R Interactive in Tel Aviv, Israel. I’ve seen several people sharing them online the last few days, but I don’t know when or where they ran (or if they were created just for a pitch).

The copy is the same on all three executions. And while the illustrations are the most interesting thing about the ads, the copy is pretty good too. The left brain end with the declaration, “I know exactly who I am,” while right brain says, “I am everything I wanted to be.” That sounds like the attitude of someone with enough money to buy a luxury car. So even though the ad says nothing about cars, it says a few things about Mercedes.

Hats off to the brains behind this ad. Images via AdsOfTheWorld.

* * * *

Who created this ad?

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
‏Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig
‏Art Directors: Gil Aviyam and Dror Nachumi
‏Illustrators: Gil Aviyam and Lena Guberman
‏Copywriters: Sharon Refael and Oren Meir

— By Daryl Lang. Filed under Advertising, Wide


  1. baarbara says:

    Hats off to the brains behind this ad.

    nice closing line

  2. Good gosh! Absolutely brilliant!

  3. Gér Andrej says:

    Great art! Maybe u have a high-resolution versions?

  4. Hein Storm says:

    Dear madam, sir,

    Where can I buy a poster(s), they are really great.

    Kind regards,

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