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Qwikster = Gonester

Remember Qwikster, the brand designed to fail? It’s already over. Less than a month after announcing plans to spin off the Netflix DVD business under a new name, Netflix is killing the Qwikster brand. In a blog post today, Netflix CEO Reed Hastings writes: “It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password… in other words, no Qwikster.” Read more here.


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