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A list of posts I wanted to write…

... but couldn't find the time to finish.

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How to sell a laptop with stupid copy

Google introduced a new laptop computer yesterday with one of the laziest product callouts I've ever seen. It's fantastic. Let's take a look at what Google's hardware copywriters are up to.

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Two Super Bowl ads killed by the clock

Advertisers often create both long and short versions of the same commercial. There are sensible reasons for this. Unfortunately problems happen when you try to cram a big, 1-minute concept into half the time. Here are two 2013 Super Bowl commercials that worked well in longer edits, but lost something when cut down to 30 seconds.

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Today: Tweeting the Super Bowl

Watching the Super Bowl with a second screen today? Follow @BreakingCopy on Twitter for live commentary on the commercials!

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10 observations on the new American Airlines logo

1. Fresh paint won't fix American Airlines.

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Crate & Barrel’s cool ampersand ads

Crate and Barrel used to be one of those stores that I basically ignored. After all, a single dude can get everything he needs at Target, if not second-hand. Then you blink and suddenly you're shopping for area rugs and duvet covers with a ferocious sense of purpose.

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Should you have a server?

As a writer, you'd probably rather spend your free time reading or writing than mucking around with a command line. Writing and information technology are different disciplines for a reason. You know the tools you need to do your job—why would you want to run your own web server server, too? Here are a few reasons.

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Getting paid to write is so 2012

Lately, many of the best blog posts I've seen being shared online are hosted on a new platform called Svbtle. What is this site and how do they get so much good content?

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Best and worst copywriting of 2012

Happy New Year! Here's my opinionated look at the best and worst of copywriting in 2012.

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Coke turns an attack into a benefit

I live in a city with an aggressively pro-health mayor. Bloomberg and the NYC health department are currently waging a war of advertizing with soft drink companies.

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