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Filling the silence

Friday was a monumentally depressing day, the kind of day that stays with you for a while. Twenty-seven people dead in Connecticut. As a new week rolled around, those of us on a steady diet of social media saw something weird happen. People drifted away from the Newtown shooting and erupted in a rage against... Instagram.

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Data collection vs. real life

If you spend much time online, you've probably noticed retargeting marketing is getting smarter and smarter. Visit one site, fill out a form on another site, and suddenly a marketer connects your name to a site you've been before. Time to freak out?

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How to win at Facebook: Infographic

Need a little help figuring out how to run a successful Facebook page? This infographic will help.

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The best PSA of all time?

In just three weeks online, an Australian viral video about train safety has earned over 30 million YouTube views, making it an instant classic public service announcement.

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Geeky new GE ad stars famous robots

Robots never die. Here's a new TV spot for GE featuring a parade of famous pop culture robots, lovingly reactivated from film studio storage, or wherever they've been all this time. Is it a good commercial? Affirmative!

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4 dumb ways (and 1 good way) to manage workplace distractions

Working while distracted: It's dangerous, especially if your job is dealing with creative work. What are some ways to deal with distractions?

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Sandy ads: Good, bad and ugly

Last week Hurricane Sandy dealt a blow of death, destruction, and disruption. Marketers, of course, wanted in on the action. I saw quite a few ads reacting to the storm—some with greater success than others.

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Creative work vs. fixing a door

In some ways, moving is like a creative project. It's made up of many small tasks, most of which are predictable. But you also have to plan for surprises. For example, this damned door.

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The new way they sell magazines

How panicky is the magazine industry? Judging by the increasingly crafty methods they're using to secure subscription renewals, very!

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Wishing runners “a strong tailwind.”

Sometimes advertisers are asked to submit special ads for event programs, such as award shows, sports events, or conferences. The challenge is to take an existing brand and apply it to an extremely specific situation. I've had to write ads like these a few times, and it's fun.

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