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Pork is yummy, but is it inspiring?

Pork. Be Inspired logo.The National Pork Board is replacing its long-running slogan¬†“The Other White Meat” with a new tagline: “Pork. Be inspired.” The rebranding is being handled by¬†Schafer Condon Carter, Chicago. The new campaign will be “unapologetically optimistic,” according to a Pork Board press release.


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