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Topic: Airlines

10 observations on the new American Airlines logo

1. Fresh paint won’t fix American Airlines.

Wishing runners “a strong tailwind.”

Sometimes advertisers are asked to submit special ads for event programs, such as award shows, sports events, or conferences. The challenge is to take an existing brand and apply it to an extremely specific situation. I’ve had to write ads … Continue reading

“To fly. To serve.”

A Time magazine editor once said: “Americans imagine that The Economist is better written, because they impute an English accent to what they read.” To see what a difference an accent can make, fellow Americans, just watch the new British … Continue reading

Spirit Airlines makes a deal out of 9-9-9

Spirit Airlines is taking inspiration from Republican presidential candidate Herman Cain. They’re actually advertising a “9-9-9” sale.