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Topic: Branding

10 observations on the new American Airlines logo

1. Fresh paint won’t fix American Airlines.

Geeky new GE ad stars famous robots

Robots never die. Here’s a new TV spot for GE featuring a parade of famous pop culture robots, lovingly reactivated from film studio storage, or wherever they’ve been all this time. Is it a good commercial? Affirmative!

Behold Apple’s new logo treatment

During the unveiling of the new iPad this week, Apple briefly flashed on screen a new treatment of its classic logo. It looks like this:

Enter Qwikster, the brand designed to fail

Here’s a branding move that will be taught in school. Netflix has just announced that it will be splitting its company into two divisions—and its DVD-by-mail service will be named “Qwikster.” This is a name with failure written all over … Continue reading

New York Stock Exchange owner struggles to find new name


Branding experts are hard at work dreaming up a name for the new company to be formed by the merger of NYSE Euronext and Deutsche Börse AG. The international company will have 60% German ownership and will operate the historic New York Stock Exchange. The Wall Street Journal reports on the naming challenge, and asks a few marketers for their opinions.