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Topic: Business

Mister Rogers at the factory

Ten years after his death, Fred Rogers is a social media sensation. It’s chiefly because of a beautiful quote he once said about how to talk to children in a time of crisis.

Getting paid to write is so 2012

Lately, many of the best blog posts I’ve seen being shared online are hosted on a new platform called Svbtle. What is this site and how do they get so much good content?

It’s 2022. What’s Facebook worth?

You’ve probably read a lot lately about Facebook’s IPO and whether the company is really worth $100 billion. What’s Facebook worth? Better question: What will Facebook be worth in 2022?

New York Stock Exchange owner struggles to find new name


Branding experts are hard at work dreaming up a name for the new company to be formed by the merger of NYSE Euronext and Deutsche Börse AG. The international company will have 60% German ownership and will operate the historic New York Stock Exchange. The Wall Street Journal reports on the naming challenge, and asks a few marketers for their opinions.