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Topic: Coca-Cola

Coke turns an attack into a benefit

I live in a city with an aggressively pro-health mayor. Bloomberg and the NYC health department are currently waging a war of advertizing with soft drink companies.

Polar bear Coke can gets recycled

Today’s lesson: Never change anything! For this year’s seasonal holiday can, Coca-Cola introduced a white can featuring polar bears. I thought it looked cool, but it ended up starting a customer rebellion, and now Coke is hurriedly switching to a … Continue reading

Here’s a first: The new white Coke can

When it comes to package design, Coca-Cola seems to do little wrong. Here’s the 2011 holiday can, which features a striking white design with the company’s iconic polar bears.