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Topic: Errors

“Got you covered”

A slangy slogan can make a stodgy company seem hip and cool, right? Unless it goes totally off the rails! Witness: “MetroPlus got you covered.”

Romney campaign caught plagiarizing Obama’s copy

Is the Romney campaign so inept at copywriting that they’re forced to steal words from Obama? Mitt Romney’s campaign was forced to change 3 blocks of copy on its donations website after sharp-eyed readers spotted word-for-word similarities with the Obama … Continue reading

Targeting gone wrong: The sinking ship

Anybody want to go on a discounted cruise? Anybody?

The Zappos hack: When not to be cute

This morning I, and apparently 24 million other Zappos customers, received an email telling me my personal information had been hacked. Here’s the email:

Park Service to fix MLK quote

Interior Secretary Ken Salazar has ordered the National Park Service to correct a botched quote etched in stone at the new Martin Luther King Jr. National Memorial.

A herniated what?!

Only a week into January and we already have a strong contender for Typo of the Year.

The subway can’t spell Bleecker

Here in New York, the MTA is running a transit poster touting a new subway connection at “Bleeker Street.”

Dr. King, drum major?

Whoops. A quote enscribed on the new Martin Luther King Jr. memorial in Washington, D.C., was condensed and removed from context in a way that changes its meaning. In a 1968 speech, King said, "If you want to say that I was a drum major, say that I was a drum major for justice. Say that I was a drum major for peace. I was a drum major for righteousness. And all of the other shallow things will not matter." On the memorial, the quote became: "I was a drum major for justice, peace and righteousness." All of this was reported today in The Washington Post, which quotes Maya Angelou saying: "The quote makes Dr. Martin Luther King look like an arrogant twit." Agreed. A poor edit on the part of the memorial builders. Photo: Gerritt Lang

Oops: Here’s a sign for the Apple Stoer

Here’s how you know your friendly neighborhood Apple store in China might be less than legitimate.

Whoops: FPO price tag

What’s a nice shirt like this doing on clearance at Marshall’s? Possibly because somebody shipped the tag to press with a placeholder UPC code…