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Topic: JCPenney

JCPenney redesigns logo—again

What does it say about a brand if it redesigns its logo twice in a year? They’re nimble? Or they don’t know who or what they are? In the case of JCPenney, unfortunately, I think it’s the latter.

New JCPenney logo designed by student

UPDATE: See the new JCPenney logo introduced January 2012. If you watched the Oscars, you might have noticed a new logo in the commercials for JCPenney. But you probably didn’t—it looks darn similar the old logo.