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Topic: OOH

Prudential, talking life and death

A Prudential billboard went up near me lately with a terrific line on it. Every time I go past it, it gets me thinking.

Coke turns an attack into a benefit

I live in a city with an aggressively pro-health mayor. Bloomberg and the NYC health department are currently waging a war of advertizing with soft drink companies.

“Got you covered”

A slangy slogan can make a stodgy company seem hip and cool, right? Unless it goes totally off the rails! Witness: “MetroPlus got you covered.”

Mini newspaper box is too cute

Can tiny things get attention? The Metro newspaper chain in Canada recently deployed a collection of wee newspaper boxes on city streets. News for gnomes? Nope, a clever promotion of the newspaper’s mobile edition.

Dueling beer billboards

Stella is running billboards and transit ads that emphasize the luxury qualities of the beer brand with lines like, “It’s not a glass, it’s a chalice.” Rival beer Newcastle is calling them out on how ridiculous this is.

Billboard: “Groceries fresh from Target”

Regular readers of Breaking Copy know I’m a fan of Target’s advertising. I saw this billboard in Brooklyn the other day and thought it was pretty clever:

There’s inspiration everywhere

In the city, there are so many creative uses of writing that I often find myself stopping to take photos of signs, posters and ads.

The hottest ad you’ll see today

Congratulations to Weil-McLain for being the first company to reference a Pussycat Dolls song on a billboard for heating equipment.

Obey Thoven: Classical radio station spoofs Shepard Fairey

These terrific posters for classical music station WQXR have started appearing around New York City:

The subway can’t spell Bleecker

Here in New York, the MTA is running a transit poster touting a new subway connection at “Bleeker Street.”