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Topic: Public Relations

Cancer, money and branding

If you work for the Susan G. Komen Foundation’s marketing team, I would love to buy you a coffee and hear the real story of what went on there last week.

P.R. disaster: Responding to Beyoncé and Jay-Z’s hospital scandal

Beyoncé and Jay-Z are proud new parents, but the hospital where the baby was born looks shameful in the news today. Here’s a look at hospital public relations gone wrong.

5 lessons from the Facebook P.R. debacle

It’s a cloak-and-dagger tech story. Recently Facebook hired Burson-Marsteller, a public relations company, to anonymously plant stories in the press critical of Google’s use of social network data. It didn’t take long for tech blogs to start wondering who was behind … Continue reading