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Topic: Testing

Results of a Google AdWords test

Google AdWords recently offered me a $100 coupon to test their service. I decided to run a few ads promoting the Breaking Copy blog, to see which drove the most traffic. Here are some interesting results from the test.

How to advertise on Facebook

Facebook recently offered me a coupon for their ad service, so I decided to give it a try. Warning: This post contains actual prices, statistics and hard math.

Obama’s site is performing a test on you

Are you in? Barack Obama’s re-election campaign is using an interesting strategy to get people to sign up for their mailing list. Right now, half the people who visit www.barackobama.com for the first time see a box asking for their … Continue reading