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Topic: Volkswagen

“The Bark Side”

Last year, Deutsch LA and Volkswagen won the Super Bowl (in terms of commercials) with “The Force,” one of the cutest and funniest ads of the year. Looks like they’re trying to do it again in 2012.

New Volkswagen Beetle is “a boy.” Huh?

The new campaign for the Volkswagen Beetle declares “It’s a boy.” That tagline has appeared on billboards and, more recently, in print ads. What’s the heck does it mean?

Would you have sex with this car?

Car advertising is bonkers. Carmakers spend millions to run sophisticated branding campaigns that convey emotion, style, and heritage. Then the local dealers come in and crap all over it.

Can YouTube beat the Super Bowl?

Will more people see Volkswagen’s Darth Vader commercial online than during the Super Bowl broadcast? Continue reading

The Force is strong with this one

No copy necessary. Volkswagen’s new Darth Vader Super Bowl commercial contains no dialogue—just John Williams’ “The Imperial March”—and it’s perfect.