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Topic: William Shatner

The Negotiator is dead (or is he?)

Well, this is dark! William Shatner’s “Priceline Negotiator” character dies in a horrific bus accident in this new commercial for Priceline.com. Here it is:

30 years ago in advertising: William Shatner for Commodore

From the January 1982 issue of Popular Science:

Shatner and State Farm start a turkey fire

Here’s the thing about William Shatner. Give him any material you can come up with and he kills it every time. Here he is acting out a melodramatic safety spot about Thanksgiving turkey frying safety for State Farm insurance.