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Topic: Words

Best and worst copywriting of 2012

Happy New Year! Here’s my opinionated look at the best and worst of copywriting in 2012.

The top 16 funniest words in English

Creative Director Ted McCagg recently set out to determine the Best Word Ever using a series of Final Four-style brackets.

A few good reads

From various sites around the web, here are some worthwhile articles for copywriters.

Word in the news: Slut

“Slut” is a very successful word. Centuries old and one brutal syllable. Sexual, crass, impolite, and almost always used as a weapon to inflict scorn upon women. It’s a grenade: Don’t use it unless you’re sure.