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“You’re a funny bag!”

From the “I bet you wish you’d thought of that” file: The talking Tostitos bag.

Three new TV spots from TBWAChiatDay, Los Angeles star a party-loving, very vocal Tostitos bag. I like it. This is fun, on-brand, advertising that will make people smile. And let’s face it, as far as fried things go, Tostitos are pretty good chips.

Via the Tostitos YouTube channel, here’s a 15-second spot that introduces us to the talking bag character:

Here’s one about football, filling in some backstory about how the bag partied its way through college and still got the Fiesta Bowl named after it:

And here’s a 1990s-retro-themed ad about the invention of Tostitos Scoops:

The tagline on all the ads is “Tostitos knows how to party,” a new slogan which is so simple and catchy you’d be forgiven if (like me) you thought the brand had been using it for a while.

Can you identify the voice of the bag? I can’t, and I’m not sure if it’s someone famous we’re supposed to recognize or if it’s just an anonymous voice actor. Help me out if you can.

As for the animated bag? Actually a real puppet created by Legacy Effects of Los Angeles, according to The New York Times.

* * * *

Who created this campaign?
Agency: TBWAChiatDay, Los Angeles
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Chris Lynch
Senior Copywriter: Ryan Lehr
Art Director: Stephen Chow
More credits over at Adweek.

Who signed off on it?

Janelle Anderson, Tostitos senior director for marketing, and probably Justin Lambeth, vice president, marketing, Frito-Lay.

What song is in these commercials?

We No Speak Americano” by Yolanda Be Cool and DCup

— By Daryl Lang. Filed under Advertising, Television


  1. SendaFrizbee says:

    Is it the voice of the baby in the eTrade commercials? Not sure of his name though.

  2. t. wood says:

    I think Doug Benson is doing that voice. Sounds like him to me.

  3. sean porter says:

    it sounds like Anders Holm of the Comedy Central show, Workaholics.

  4. Scott says:

    Sure sounds like Steve Howie (from “Reba”) to me.

  5. Marisa says:

    Reminds me of Paul Giamatti from when he did Robots.

  6. Jennifer Steiger says:

    I think it sounds like nick swardson

  7. kyle s. says:

    I think its the actor Tom Hulce from “Amadeus” fame

  8. Rose says:

    to me it sounds like either Seth Green or Breckin Meyer, or just someone who has done voices on Robot Chicken but it sounds like i’ve heard the voice there before

  9. Mark Howell says:

    I think it is Breckin Meyer. I really hear it at the end when he says “boo-yah” and “bring it”.

  10. Heather Whitford says:

    It sounds like Ben Affleck to me!

  11. rachel says:

    I think it’s Tony Hale from Arrested Development

  12. Tim says:

    It’s Stephen Lynch the comedian

  13. Andrew says:

    I came here looking for verification, but it seems you all haven’t figured it out. I’m pretty damn good at discerning voices and I think it’s Sam Brown from Whitest Kids U Know. I would be 100% but the voice is pretty high. He could be just doing what he would think a chip bag would sound like.

  14. Javier says:

    To me sounds like Carly’s brother from ICarly.

  15. Sud says:

    I believe it’s actually comedian Gary Gulman.

  16. Altproject says:

    I thought Scott Menville. I don’t know many voice actors, but he’s done a lot.

  17. Janet says:

    DEFINITELY Gary Gulman.

  18. Heather says:

    I immediately recognized the voice as Breckin Meyer, but also have not been able to verify that.

  19. mike loprete Sr says:

    It;s my son Mike Loprete Jr.a former Groundlings performer and current writer/performer On The Tonight Show with Jay leno

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