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What Groupon Knows About Writing That You Don’t

Good writing is scientifically proven to enhance your sex appeal, persuade colleagues to do your work for you, and help you communicate with some of the more intelligent species of reptiles.

OK, I confess: I copied the style of that last sentence from Groupon. And why not? The fastest-growing company ever must be doing something right. Certainly, Groupon knows a thing or two about copywriting.

Read my full post at The Hired Guns blog.


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