Daryl Lang: Portfolio

FieldLens, various creative content, 2014 to 2015

I've worked on a variety of ebooks, blog posts, and videos at FieldLens. In the case of the ebooks, I produced and edited the ebooks in cooperation with another copywriter and a designer. For the videos, I shot and edited the videos entirely myself.

Superviews infographic →

Superviews Ebook →

Construction Tech Mistakes Ebook →

Punchbot Hackathon Video →

Girls Hackathon Video →

All of my FieldLens blog posts →

FieldLens Corp Site Relaunch, 2014

One of my first projects at FieldLens was relaunching the company's corporate website.

The team I managed delivered the new site on schedule. The site enjoyed a 30% increase in user sessions within 2 months, and won first place in the 2015 Society for Marketing Professional Services (SMPS) - New York chapter annual awards.

View the site →

Shutterstock World Cup Infographic, 2014

At Shutterstock we built an interactive infographic timed with the World Cup.

I led the project along with our P.R. team. My role included editing the copy, managing translations into 5 languages, planning and wireframing the layout, writing HTML, CSS and Javascript, and working with a designer on the graphics.

View the infographic →

Shutterstock Blog, 2010 to 2014

I launched Shutterstock's first blog in 2010, and I've written and edited blog posts for Shutterstock in several different roles ever since. I've hired freelance and full-time writers to expand it into 4 international languages.

The blog leads our category as an influential industry voice, and is Shutterstock's main content channel for engaging customers. The blog is also a major driver of SEO traffic, inbound links, and customer acquisitions.

Here is a small sampling of posts I've worked on.

Shutterstock Advertising, various, 2009 to 2014

I've been the lead copywriter for several different Shutterstock campaigns for print, online display, and events. I was a key part of a major rebranding campaign in 2012. I helped develop brand voice for Shutterstock and Shutterstock's premium brand, Offset.

I've also written copy for Shutterstock's Annual Reports for the years 2012 and 2013.

Download a PDF of some ads I worked on. →

Photo District News blogging and journalism, 2005 to 2009

From 2005 to 2009 I was an editor at PDN, a leading trade magazine for professional photographers. I edited the PDNPulse photo news blog and PDNOnline.com website during this time. I was also a regular presenter at the PDN Photoplus Expo.

In 2008 I designed, coded and launched the PDN Photo of the Day blog, which included developing a custom Wordpress template to accomodate wide photographs. This blog was a pioneer in the now-popular format of widescreen photo blogs.

I started the @pdnonline Twitter feed, which now has over 130,000 followers.

Below are some of my stories from PDN.

News reporting

From 2001 to 2002 I worked as a newspaper reporter for The Sentinel in Carlisle, Pennsylvania. I've also worked as a freelance writer for a variety of publications including the British Journal of Photography, the Baltimore Sun, and the Harrisburg Patriot-News.