Daryl Lang: Portfolio
Redhat.com content
I have been the lead content strategist on a variety of redhat.com pages. Below is a sample:
Videos
Protegrity
Anthem video for Protegrity data security.
Credits
Agency: Centerline Digital
Account Manager: Lindsey Suggs
Associate Creative Director: Ellie Baldini
Senior Copywriter: Daryl Lang
Senior Art Director: David Schafermeyer
Motion Graphics Designer: Amr Al Chalati
IBM Watson Health
Objective: To create an industry-targeted video outlining the benefits of IBM Watson Health software for Medicaid program analysts.
Play video (mp4)
Read script (pdf)
Credits
Agency: Centerline Digital
Associate Creative Director: Josh O'Dell
Content Owner: Daryl Lang
Director: Andrew Martin
Composer: Brandon Chapman
Account Manager: Jordan Brady
Project Manager: Elizabeth Monnett
IBM Open Banking
Introductory video for IBM Cloud for Open Banking.
Play video (mp4)
Read script (PDF)
Credits
Agency: Centerline Digital
Creative Director: Dan Self
Senior Writer: Daryl Lang
Senior Art Director: Zan Gantt
Video Editor: Scott Richardson
Composer/Sound Designer: Dan Schneider
Account Manager: Jade Rice
Project Coordinator: Annie Snarski
IBM Supply Chain
Animated video for IBM Industries.
Play video (mp4)
Read script (PDF)
Credits
Agency: Centerline Digital
Creative Owner: Javier Leiva
Content Owner: Daryl Lang
Project Owner: Annie Snarski
Additional creatives: Amr Alchalati, Brandon Chapman
The Weather Company
Objective: To highlight the competitive advantages of The Weather Company's products for broadcasters.
Play video (mp4)
Read script (PDF)
Credits
Agency: Centerline Digital
Creative Owner: Josh O'Dell
Content Owner: Daryl Lang
Project Owner: Jordan West
Additional creative: Brandon Roten
SAS Analytic Modernization
SAS-Intel campaign video.
Read script (PDF)Credits
Agency: Centerline Digital
Creative Owner: Hannah Sink
Content Owner: Daryl Lang
Project Owner: Meredith Massey
Additional creatives: Andrew Martin, Blake Godfrey, Dan Schneider, Jingky Gilbert, Lindsey McPherson, Simon Lavit
Infographics
Protegrity Cloud Data Security Infographic
Credits
Agency: Centerline Digital
Account Manager: Lindsey Suggs
Associate Creative Director: Ellie Baldini
Senior Copywriter: Daryl Lang
Senior Art Director: David Schafermeyer
Interactive Designer: Kurt Edwards
IBM Watson Compliance Infographic
Credits
Agency: Centerline Digital
Creative director: Brian Pace
Writer: Daryl Lang
Designers: Chance Qin, Marcos Zanet
Account Manager: Elizabeth Monnett
Project Manager: Jordan West
Print and Digital Advertising
Ebooks
Conduent: GDPR and brand reputation
Written on behalf of Conduent's Associate General Counsel
Branding
Blogging
Shutterstock Blog (2010 to 2014)
I launched the Shutterstock Blog in 2010, and oversaw a team of staff writers and freelance contributors. Under my leadership, the Shutterstock Blog expanded into 4 international markets and won the 2014 Digital Content Marketing Award for Best Blog.
Here is a small sampling of posts I've worked on.
PDNPulse and PDN Photo of the Day (2005 to 2009)
From 2005 to 2009 I was an editor at PDN, a leading trade magazine for photographers. I launched and edited the PDNPulse photo news blog and PDN Photo of the Day blog, both of which drew hundreds of thousands of monthly unique visitors. I launched and oversaw the @pdnonline Twitter feed, which remains an influential source of photography news today. While I was its editor, PDNPulse won the 2009 Jesse H. Neal National Business Journalism Award for Best Blog.